Our product represented a few social groups such as females, general interests in romance/drama/thriller films and those with relationship issues. We presented a breakup between the couple which we think teenagers can reflect on as it happens a lot in this day and age.
However, our main focal social group represented is teenagers. Our film shows how a young romance can swivel out of control and turn into an obsession leading to inexplicable consequences. It gives the audience an insight of the thoughts of a teenager that is going through a harsh breakup. The representation of a vulnerable teenage girl shows severe emotions spiralling out of control. This can be seen as a stereotypical view of an archetypcal female as they are known to be quite emotional and sensitive, expecially over situations such as this.
However, this may solely conform to the female gender as opposed to males, which is why we believe that by making our protagonist the antithesis of a hegemonic female will target a larger audience; the males. I think this is presented effectively through the idea of using crushed pills, having an enigmatic effect onto the audience.
Furthermore, our decision to present teenagers was purely due to our market research results, we thought if we followed through what they desired from our results, then we would satisfy our target market and audience. The mise-en-scene followed through perfectly as the setting was in a messy teenage room, and seeing as Bethenay is a teenage girl, nothing needed to be done as her room was messy as it is!
The music is of an R&B genre which can present the youth as it is young and current which is something they conform to when listening to music. Also a lot of people said it was catchy as it was a beat that would stay in the mind for a long time which is exactly what we wanted, to be remembered.
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