Research - Target Audience (Questionnaire)

SUMMARY OF QUESTIONNAIRE
People asked:  20

Gender
Females: 10
Males: 10

Age
12-14: 1
15-17: 16
18-20: 3

Preferred film genre (the lower the total, the better response it received)
Horror/Thriller: 54
Comedy: 61
Action: 63
Drama: 68
Romance: 73
Sci-fi: 86

Average monthly cinema visits
< 1: 2
1-3: 13
4-6: 2
7-9: 3

Preferred film endings
Happy: 1
Sad: 3
Bit of both: 4
Cliffhanger:6
No preference:6

Encouragement to watch a film
Friends/family: 3
Film trailers: 14
Posters/advertisement: 2
Boredom: 1

Preferred film length (hours)
1-2: 11
2-3: 7
No preference: 2

Preferred film openings
In medias res: 2
Build up to action: 4
Suspense: 6
Twisted: 4
No preference: 4

Preference on how credits should be shown:
With sound: 10
During the scene: 9
No preference: 1

Preference on look of credits:
Animated, black and white: 6
Inanimated, black and white: 2
Animated and coloured: 10
Inanimated and coloured: 2

Our chosen target audience will be teenagers as we can relate to them and so we can incorporate conventions of thrillers which we like into our opening.

The result of the questionnaire came out as thrillers being the preferred genre, which is good as that is our genre.

Most recipients preferred cliffhanger for a good ending or did not mind how it ended. However, this does not pretain to our opening.

The most preferred opening is a suspenseful one. This tells us that our opening needs to use great techniques to grip our viewers into the film.

A sound/soundtrack being played whilst the credits are shown was the best preferred, closely followed by whilst the scene is being acted. There techniques are very different, but are both liked, so our group will need to decide wisely about which is best to create the desired atmosphere.

Finally, the preferred look of the credits is animation with colour, so we may utilise this information in our opening credits. Although, we have to keep in mind what will create the desired emotion in our viewers.